Ice bucket challenge. All for charity, right? Nope – originally it was created to get out of donating to ALS, a bloody awful disease that deserves every penny it raises for research and support for people with this awful disease. Now ice buckets are being dumped from high on the great and good. Has the message been lost? I suspect so. Macmillan have rather naughtily suggested it was their idea in the first place. I’m not getting into the politics; what I will say is that I worked with some brilliant charities, and the ones that I choose to donate to are not the ones that give me the highest social media status.